Retro laser eye surgery campaign (50s, 60s, 80s)

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First of all, the client's patience with my shortcomings and failures is beyond belief. If you live in Finland or Estonia and need to mend your eyesight they (Laservisioon) have the best attitude and professionalism I have ever seen. I owe them a deep debt.

Second of all, this project would not have happened without the photographer Kaupo Kikkas giving 150% of himself. So if you like the pictures below, please visit his website and hire him for you next million-dollar project.

Third of all, here's the team, who gave their valuable time and energy to make this happen:

Everyone of them is a star, as far as I am concerned and deserves an award for going along with this idea.

I just made a campaign for a laser eye surgery provider. The concept was that people in different decades are faced with complexities and problems when doing a certain activity (examples given: swimming in the 80s, going to a date in the cinema in the 50s, hanging out with your love in the 60s).

So we made bunch of pictures where people have problems with these activities while wearing glasses, while another bunch without glasses shows them successfully fulfilling their goals and desires. The point is to get a before / after effect and let the people vote on Facebook in which activities and decades people get the best effect when using laser surgery to remove the obstacle in their personal life.